Persuasion

= Persuasion /Analysis of Media:=

Objectives: 1. Define persuasive appeals and rhetoric. 2. Identify examples of persuasive appeals. 3. Identify intended purpose of commercial. 4. Analyze effectiveness of persuasive appeals in television commercials in short answer format. 5. Analyze how words, images, graphics, and sounds work together in various forms to impact the purpose and message of media. 6. Student is able to evaluate the effectiveness of media in short response format.

Assignment: 1. View and take notes on the Persuasion Powerpoint. 2. Answer questions at the end of the powerpoint using Short -Answer Response Format.

**POWERPOINT: To access powerpoint Connect to Group Folders--> Students--> All --> QUEST --> Schuelke --> 1. Persuasion --> "Persuasive Appeals.pptx"**
3. Answer questions on a word document. You will attach this document to your page. =**QUESTIONS from the powerpoint:**= 1. How did you do on evaluating the persuasive appeal(s) in each television commercial? 2. Which commercial stands out the most? Why do you think it does? What persuasive appeal(s) did it have? 3. How important are persuasive appeals? 4. Choose two commercials- evaluate the effectiveness of the message. First, identify the message of the commercial. Then analyze how words, images, graphics, and sounds work together in various forms to impact the purpose and message of media. Use short answer response format when responding.

Commercial #1 Dove Evolution media type="youtube" key="iYhCn0jf46U" height="385" width="480" Commercial #2- Six Flags media type="youtube" key="LU2yt6wOoK0" height="385" width="480" Commercial#3- Geico media type="youtube" key="Aurugeot-EI" height="385" width="640" Commercial #4- Sonic- Tot Rejection media type="youtube" key="VjY9VGEUdGs" height="385" width="480" Commercial #5- Etrade media type="youtube" key="LMtqDTrj0Xg" height="385" width="640" Commercial #6- Mac vs. PC media type="youtube" key="BpOvzGiheOM" height="385" width="640"

Commercial #7- Droid media type="youtube" key="GnaAQwGcBks" height="385" width="480" Commercial #8- Dunkin Donuts media type="youtube" key="cbZKULIJwEE" height="385" width="480"